Developing a Renewable Natural Gas (RNG) project requires significant planning, investment, and operational expertise. From securing feedstock and constructing facilities to upgrading biogas and meeting pipeline specifications, producers dedicate considerable resources to produce RNG.

But once RNG is produced, another critical step begins - connecting that renewable fuel with the customers and markets that need it.

Successfully marketing RNG requires navigating environmental markets, understanding evolving regulations, managing compliance requirements, and identifying the most effective pathways for each project.

As RNG adoption continues to expand, producers have more opportunities to optimize the value of their projects. Demand is growing across three distinct market segments, each with its own commercial structures and regulatory requirements:
 

• Transportation: Fleet operators and fuel distributors sourcing RNG as compressed natural gas (CNG) or liquefied natural gas (LNG) to reduce well-to-wheel greenhouse gas emissions and generate Renewable Identification Numbers (RINs) under the federal Renewable Fuel Standard (RFS).
• Utilities: Local distribution companies and natural gas utilities incorporating RNG into their energy portfolios to support state renewable energy programs, emissions reduction goals, and customer sustainability initiatives.
• Voluntary Buyers: Corporations, commercial and industrial organizations, and institutions procuring RNG through contractual market instruments, such as book-and-claim, to support emissions targets and broader sustainability commitments.

Effective RNG marketing extends well beyond the sale of RNG. A comprehensive marketing strategy may include:
 
Coordinating these activities requires specialized expertise and a thorough understanding of evolving market dynamics. Working with an experienced marketing partner can help producers navigate these complexities while positioning their RNG to reach the markets where it can deliver the greatest value.

Kinder Morgan RNG provides integrated marketing capabilities designed to help producers bring their RNG to market with confidence.

Leveraging one of North America's largest energy infrastructure networks with established relationships across various markets, we help producers identify the right opportunities for their RNG while navigating the commercial complexities that come with each market.

While infrastructure is a key component, our marketing capabilities are differentiated by the expansive set of skills that we provide for RNG producers. It's our infrastructure combined with our compliance expertise, active participation across transportation, utility, and voluntary markets, and long-standing commercial relationships that enables us to create customized marketing strategies for each producer.

Our team supports the full commercial lifecycle of RNG marketing from EPA pathway registration and RIN generation to physical gas marketing and voluntary market transactions. By continuously monitoring regulatory developments, including EPA Renewable Volume Obligations (RVOs) and evolving state low-carbon fuel programs, we help producers adapt to changing market conditions and identify new opportunities as they emerge.

Whether you're bringing a new RNG project online or expanding an existing operation, Kinder Morgan RNG provides the market expertise, commercial relationships, and infrastructure needed to connect your RNG with transportation, utility, and voluntary markets. From project development through market delivery, our team helps producers maximize the value of their RNG and reach the customers who need it most.